LensFayre Takeover!
This is set to be our most exciting collaboration yet: LensFayre x You!
A few weeks ago we posted a call-out in our Instagram stories that we were considering hosting a series of Takeovers on our account. We’ll be honest, the response was much better than we expected, with over 40 people interested in getting involved! 🥳
We figured that was enough incentive to turn our rough idea into a solid plan - and now here we have it: so if you missed our story or this is the first you’re actually hearing about it, read on to find out how you can get involved.
AIMS:
As you know, we at LensFayre have always had a focus on community engagement and showcasing work from photographers of all backgrounds and abilities. Our ultimate goal is to promote diversity and inclusivity and create tangible opportunities for photographers and creatives to make meaningful connections within the wider professional community.
We’ve already started to see these goals come to fruition as a result of our involvement with progressive projects like the Analogue Spotlight – and we’ve got a few more projects in the pipeline as we speak!
Examples of work we’ve shared previously range from the acclaimed and award winning celebrity portrait photographer Spencer Murphy to BA Photography graduate Charlotte Henry. We want to create a platform that levels the hierarchy within our industry.
Image credits: @izzie_farr | @c.henry_photography | @mrspencermurphy | @gxhphoto
Takeover Ideas:
We want these Takeovers to not only be an opportunity for you to showcase your own work but, for you to in turn shine a light on other photographers you think we should all know about (or creative hobbies / social causes that you might be involved in too). 👍
So, to that end, we’re looking for contributors who can offer some value to the community by sharing content that has a clear theme and outcome.
We hope these examples give you some food for thought! If you’ve got an idea then we’d love to hear it!
So, now for the nuts and bolts….
How It Will Work:
⏲ TAKEOVER DURATION:
Spread over 1-2 days, depending on your idea. Short and sweet
💡 CONTENT:
3 - 6 Feed posts AND/OR
5-10 story posts
Basically, your Takeover can be on the main feed, in stories only - or a combo of both!
You can also share the following optional content:
1 reel
1 Blog post
This can be content that you've already created - or you can create something new that's exclusive to the Takeover; totally up to you.
📣 PROMO & DELIVERY:
Once we've agreed on your idea and content plan, we'll both set a date to go live.
Both accounts will promote the Takeover 1 week in advance, with a reminder 1 day before.
Feed posts will be set as a collaboration post (i.e. they to appear on both feeds).
Story posts will appear on the LensFayre account - however, you will also share a final reminder in your own stories to direct viewers to LensFayre on Takeover day.
How It Will Look:
Feed post example:
Image credits: @izzie_farr | @artsandrec | @ryanweeg
Stories example (you can add additional text and a CTA, as desired):
Image credits: @izzie_farr | @daniel__loh | @rayraypro | @shanilakhlani
Want To Get Involved?
Perfect! Just email us 👉 info@lensfayre.com with your theme idea and we'll take it from there! We're really excited to launch this series and looking forward to sharing your ideas!
thank You!
All images are © their respective owners. Follow them on Instagram:
Izzie Farr: @izzie_farr
Charlotte Henry: @c.henry_photography
Spencer Murphy: @mrspencermurphy
Glenn Harvey: @gxhphoto
Dale Sood: @artsandrec
Daniel Loh: @daniel__loh
Rachel Semanski: @rayraypro
Shanil Lakhlani: @shanillakhlani
